A few months back I posted a piece about Neil Gaiman and his publisher allowing free downloads of audio versions of some of his books. Turns out, it may have been great marketing. Here's a story via the blog Boing Boing that indicates the move drove print sales of the books. I downloaded one of his audio short stories (if you haven't heard Gaiman yet, he's nearly as enjoyable a reader as he is a writer), and I was tempted to buy the book (OK, I admit, I meant to buy it, then forgot. Ask my wife how good I am at remembering things for more than five minutes). Here's hoping we'll see more of the strategy in the future.
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